For this project, I assumed the “Brand Cliché” of a fashion brand. Then, I created this new brand to follow the “Rebel” brand archetype. After some research, I decided I wanted my mockup brand to sell affordable and sustainable clothing for skaters. The style would be baggy, aesthetic, practical, but against the flow of social norms.
I first researched other brands that fall into the rebel archetype. Then, I created a mood board. Finally, I began sketching the main and secondary logos before putting these sketches into Adobe Illustrator. The concept of the logo is for the O’s to be wheels of a skateboard, which is added above the brand name, NOTORIOUS.
Lastly, I created the other details of the brand poster such as typefaces, brand colors, and mockups.
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